Application of marketing instruments in environmental management systems

Number of the records: 1

Title	Application of marketing instruments in environmental management systems
Author info	Jana Plchová, Milan Piatrik
Author	Plchová Jana (50%)
Co-authors	Piatrik Milan (50%) UMBFP04 - Katedra životného prostredia
Source document	ECOMA 2005 : economy and management of enterprises in transition economies in the global market environment : proceedings of the international scientific conference : 29.-30.6.2005, Lázně Bohdaneč, Czech republic, part II.. S. 369-372. - Pardubice : University of Pardubice, 2005
Keywords	manažérske systémy - systémy manažérstva - management systems - managerial systems marketingové nástroje - marketing tools environmentálny manažment - manažment životného prostredia - environmental management
Language	English
Country	Czech Republic
systematics	339.138
Public work category	AFC
No. of Archival Copy	1400
Catal.org.	BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
Database	xpca - PUBLIKAČNÁ ČINNOSŤ

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Number of the records: 1