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Implementation of relationship marketing in public administration organisations; Research methods
Title Implementation of relationship marketing in public administration organisations; Research methods Author info Janka Petrovičová Author Táborecká Petrovičová Janka 1979- UMBEF03 - Katedra ekonomiky a manažmentu podniku
Source document Relationship marketing in micro and small enterprises and local authorities - international comparison. S. 54-69; 82-85 [1 AH]. - Katowice : Karol Adamiecki, University of Economics, 2009 / Lukášová Růžena ; Bajdak Andrzej Keywords marketing vzťahový marketing - marketing vzťahov - relationship marketing Language English Country Poland systematics 339.138 Public work category ABC No. of Archival Copy 12562 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ article
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