Number of the records: 1  

Marketing audit and factors influencing its use in practice of companies (from an expert point of view)

  1. TitleMarketing audit and factors influencing its use in practice of companies (from an expert point of view)
    Author infoDenisa Lipnická, Jaroslav Ďaďo
    Author Lipnická Denisa 1987- (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
    Co-authors Ďaďo Jaroslav 1954- (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
    Source document Journal of Competitiveness : odborný vědecký časopis vydávaný pod záštitou Fakulty managementu a ekonomiky Univerzity Tomáše Bati ve Zlíně : the scientific periodical published by the Faculty of Management and Economics of Tomas Bata University in Zlín. Roč. 5, č. 4 (2013), s. 26-42. - Zlín : Univerzita Tomáše Bati ve Zlíně, 2013
    Keywords Delphi metóda - Delphi method   marketingový audit - marketing auditing   marketingová výkonnosť   marketing performance  
    LanguageEnglish
    CountryCzech Republic
    systematics 339.138
    657.6
    Public work category ADM
    No. of Archival Copy27758
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexpca - PUBLIKAČNÁ ČINNOSŤ
    ReferencesPERIODIKÁ-Súborný záznam periodika
    unrecognised

    unrecognised

Number of the records: 1  

  This site uses cookies to make them easier to browse. Learn more about how we use cookies.