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The influence of location placement as a marketing tool of a destination management organization for the development of film-induced tourism - a tourism strategy analysis using Malta as a case study

  1. TitleThe influence of location placement as a marketing tool of a destination management organization for the development of film-induced tourism - a tourism strategy analysis using Malta as a case study
    Subtitlediplomová práca
    Author infoOliver Eric Baumgärtel; školiteľ: Harald Pechlaner
    Author Baumgärtel Oliver Eric
    Another authors Pechlaner Harald (Školiteľ (konzultant))
    Corporation Univerzita Mateja Bela . Ekonomická fakulta . Katedra cestovného ruchu a spoločného stravovania , Banská Bystrica, Slovensko
    Issue dataBanská Bystrica , 2023. - 294 s.
    Keywords filmový cestovný ruch - film tourism   marketing cestovného ruchu - tourism marketing   marketing destinácií - destination marketing   organizácia destinačného manažmentu - destination management organization  
    Form. Descr.diplomové práce - master’s theses
    LanguageEnglish
    CountrySlovak Republic
    systematics 338.48
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexk - Kvalifikačné práce
    Copy count1, currently available 0

Number of the records: 1  

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