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Societal marketing as part of corporate social responsibility
Title Societal marketing as part of corporate social responsibility Author info Zdenka Musová, Eva Poliačiková Author Musová Zdenka 1971- (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Co-authors Poliačiková Eva 1960- (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Source document Economic, social, environmental and legislative aspects of the corporate social responsibility 1 : proceedings of papers from international scientific conference, Banská Bystrica, 13. október 2011. S. [35]. - Banská Bystrica : Univerzita Mateja Bela, 2011 / Marková Viera 1952- ; Hvolková Lenka 1986- ; Marková Viera 1952- ; Šatanová Anna ; Šúbertová Elena ; Economic, social, environmental and legislative aspects of the corporate social responsibility I. international scientific conference Keywords spoločenská zodpovednosť podnikov - corporate social responsibility - CSR societal marketing ethnic and environmental aspects zainteresované strany - zainteresované subjekty - stakeholderi - stakeholders Language English Country Slovak Republic systematics 338.48 Public work category AFH No. of Archival Copy 22950 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ 
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