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Research methodology in marketing
Title Research methodology in marketing Subtitle theory development, empirical approaches and philosophy of science considerations Author info Martin Eisend, Alfred Kuss Author Eisend Martin
Co-authors Kuss Alfred
Issue data Cham : Springer Nature Switzerland AG , 2019. - 238 s. : il., tab., 24 cm ISBN 978-3-030-10793-2 Note Bibliografické odkazy. Register Keywords marketingový výskum - výskum trhu - marketing research - market research metodológia výskumu - methodology of research sociológia - sociology etika výskumu - research ethics Form. Descr. monografie - monographies Language English Country Switzerland systematics 658.8:005.52 316 17 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 372792 Univerzita Mateja Bela Economic reading room In-Library Use Only
Number of the records: 1