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Contagious
Title Contagious Subtitle why things catch on Author info Jonah Berger Author Berger Jonah
Issue data New York : Simon & Schuster , 2016. - viii, 244 s. : il., 21 cm Issue 1st trade paperback ed. ISBN 978-1-4516-8658-6 Note Bibliografické odkazy. Register Keywords nové produkty - new products spotrebiteľské správanie - správanie spotrebiteľov - nákupné správanie - consumer behavior - consumer behaviour - shopping behaviour popularita - popularity ekonomické aspekty - economic aspects Form. Descr. monografie - monographies Language English Country United States of America systematics 658.62 366.1 316.654-022.211 33 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 Call number Location Sublocation Umiestnenie Info 378858 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only
Number of the records: 1