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Mystery shopping - a tool for sales processes evaluation in the hospitality facilities

  1. TitleMystery shopping - a tool for sales processes evaluation in the hospitality facilities
    Author infoĽubica Šebová, Radka Marčeková, Radim Dušek
    Author Šebová Ľubica 1978- (40%) UMBEF01 - Katedra cestovného ruchu
    Co-authors Marčeková Radka 1979- (30%) UMBEF01 - Katedra cestovného ruchu
    Dušek Radim (30%)
    Source document Littera scripta : (economics, management, marketing, linguistics, pedagogy, education, history). Roč. 13, č. 2 (2020), s. 82-94. - České Budějovice : Vysoká škola technická a ekonomická v Českých Budějovicích, 2020
    Keywords hospitality facilities   mystery shopping   procesy - processes  
    Form. Descr.články - journal articles
    LanguageEnglish
    CountryCzech Republic
    URLLink na zdrojový dokument Link na plný text
    Public work category ADE
    No. of Archival Copy49645
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexpca - PUBLIKAČNÁ ČINNOSŤ
Number of the records: 1  

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