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Global marketing research

  1. TitleGlobal marketing research
    Author infoSoňa Uhríková
    Author Uhríková Soňa UMBEF03 - Katedra ekonomiky a manažmentu podniku
    Source document Marketing of the companies in V4 countries one step before the entry to European Union : text book of international scientific conference. S. 379-387. - Banská Bystrica : Faculty of Economics of Matej Bel University, 2003 / Ďaďo Jaroslav 1954- ; Laššák Vladimír
    NoteBibl.: s. 387
    Keywords marketingový výskum - výskum trhu - marketing research - market research   market size assessment   multi-country research  
    LanguageEnglish
    CountrySlovak Republic
    systematics 334
    Public work category AFD
    No. of Archival Copy8932
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexpca - PUBLIKAČNÁ ČINNOSŤ
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