Reviews on the internet marketing communication of the SPA tourism enterprises in Slovakia

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Title	Reviews on the internet marketing communication of the SPA tourism enterprises in Slovakia
Document part	Chapter 10
Author info	Radka Marčeková, Ľubica Šebová, Andrej Malachovský
Author	Marčeková Radka 1979- (40%) UMBEF01 - Katedra cestovného ruchu
Co-authors	Šebová Ľubica 1978- (30%) UMBEF01 - Katedra cestovného ruchu Malachovský Andrej 1974- (30%) UMBEF01 - Katedra cestovného ruchu
Source document	Online reputation management in destination and hospitality : what we know, what we need to know. Pp. 175-194. - Bingley : Emerald Group Publishing, 2023 / Rialti Riccardo ; Kvítková Zuzana ; Makovník Tomáš 1979-2023
Keywords	marketing cestovného ruchu - tourism marketing marketingová komunikácia - communication in marketing - marketing communication kúpeľný cestovný ruch - spa tourism recenzie - reviews
Form. Descr.	kapitoly v knihe - book chapters
Language	English
Country	Great Britian
URL	Link na plný text
Public work category	ABC
No. of Archival Copy	53036
Catal.org.	BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
Database	xpca - PUBLIKAČNÁ ČINNOSŤ

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Number of the records: 1