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The marketing pathfinder
Title The marketing pathfinder Subtitle key concepts and cases for marketing strategy and decision making Author info David Stewart, Michael Saren Author Stewart David
Co-authors Saren Michael
Issue data Chichester : John Wiley & Sons , 2014. - xvii; 262 s., 24 cm Issue [1st ed.] ISBN 978-1-119-96176-5 Note Bibliografia s. 242-245. Register Keywords marketing marketingové stratégie - marketing strategy strategické plánovanie - strategic planning Language English Country Great Britian systematics 339.138 005.21 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 Call number Location Sublocation Umiestnenie Info 346209 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only
Number of the records: 1