Number of the records: 1
Marketing Strategy and Competitive Positioning
Title Marketing Strategy and Competitive Positioning Author info Graham J. Hooley, John A. Saunders, Nigel F. Piercy Author Hooley Graham J.
Co-authors Saunders John A.
Piercy Nigel F.
Issue data Pearson Education ; Harlow , 2004. - xxiv, 622 s. : grafy, obr., tab., 24 cm Issue 3rd ed. ISBN 0-273-65516-7 , 0273 65516 7 Note Bibliografia s. 584-605. Autorský, firemný a vecný register. Keywords marketing marketingové stratégie - marketing strategy konkurencia - competition strategické plánovanie - strategic planning marketingové plánovanie - marketing planning Language English Country Great Britian systematics 658.8 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 247069 Univerzita Mateja Bela Economic reading room Fond MBA In-Library Use Only
Number of the records: 1