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Marketing a management muzeí a památek
Title Marketing a management muzeí a památek Subtitle od přípravy expozice k prožitku návštěvníka. budování publika. strategický management. komunikace a propagace. rozvoj finančních zdrojů. kultura a cestovní ruch Author info Ladislav Kesner Author Kesner Ladislav
Issue data Praha : GRADA Publishing , 2005. - 304 s. : obr., tab., 24 cm Issue 1. vyd. Edition Expert ISBN 80-247-1104-4 Note Bibliografia s. 287-300. Register Keywords múzeá - museums kultúrne pamiatky - cultural monuments marketing strategický manažment - strategické riadenie - strategic management Language Czech Country Czech Republic systematics 069 316.7:061 904 658.8 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 6, currently available 3, at library only 3 
book
Call number Location Sublocation Umiestnenie Info 256110 Univerzita Mateja Bela Department of absent lending – deposit. Available in 2 days. 256111 Univerzita Mateja Bela Department of absent lending – deposit. Available in 2 days. 256112 Univerzita Mateja Bela Department of absent lending – deposit. Available in 2 days. 256113 Univerzita Mateja Bela Universal reading room In-Library Use Only 258807 Univerzita Mateja Bela Department of tourism In-Library Use Only 310131 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only
Number of the records: 1