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Consumer behavior and internet

  1. TitleConsumer behavior and internet
    Author infoZdenka Musová, Martina Minárová, Eva Poliačiková
    Author Musová Zdenka 1971- (34%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
    Co-authors Minárová Martina 1973- (33%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
    Poliačiková Eva 1960- (33%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
    Source document Marketing identity : online rules, conference proceedings from international scientific conference, Smolenice, 7.-8. 11. 2017, part 2. S. 172-183. - Trnava : Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie, 2017 ; Marketing identity conference proceedings from international scientific conference
    Keywords spotrebiteľské správanie - správanie spotrebiteľov - nákupné správanie - consumer behavior - consumer behaviour - shopping behaviour   internet - Internet   online nakupovanie - online shopping  
    LanguageEnglish
    CountrySlovak Republic
    systematics 334
    Public work category AFD
    No. of Archival Copy42691
    Repercussion category KOCIANOVÁ, Anna - SEDLIAČIKOVÁ, Mariana - SCHMIDTOVÁ, Jarmila - MELICHOVÁ, Miroslava - HOGHOVÁ, Lesia. Prerequisites for the development of the wood-processing family enterprises. In Acta facultatis xylologiae Zvolen. ISSN 1336-3824, 2022, vol. 64, no. 2, pp. 133-146.
    KAJZAR, Patrik - MURA, Ladislav. Survey of consumer behaviour in selected international catering establishments in Czechia. In Communication today. ISSN 1338-130X, 2023, vol. 14, no. 2, pp. 196-208.
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexpca - PUBLIKAČNÁ ČINNOSŤ
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Number of the records: 1  

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