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Innovations of a green product
Title Innovations of a green product Author info Denisa Malá, Dana Benčiková Author Malá Denisa 1976- (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Co-authors Benčiková Dana 1971- (50%) UMBEF06 - Katedra odbornej jazykovej komunikácie
Source document Ekonomicko-manažérske spektrum (EMS) : recenzovaný vedecký časopis. Roč. 12, č. 1 (2018), s. 64-74. - Žilina : Žilinská univerzita v Žiline, 2018 Keywords zelené produkty - green products inovácie - innovations strategy Language English Country Slovak Republic systematics 33 Public work category ADF No. of Archival Copy 42968 Repercussion category NADANYIOVA, Margareta - DURANA, Pavol. Corporate social responsibility as a brand value-enhancing tool. In 8th international scientific symposium on Economy of Eastern Croatia - Vision and growth, Osijek, 30th - 31st May 2019. Osijek : Josip Juraj Strossmayer University of Osijek, 2019. ISSN 1848-9559, pp. 1225-1237.
GAJANOVÁ, Ľubica - NADANYIOVÁ, Margaréta - KLIEŠTIKOVÁ, Jana - OLAH, Judit. The potential of using bluetooth-based system as a part of proximity marketing in the Slovak Republic. In Marketing and management of innovations. ISSN 2218-4511, 2019, no. 2, pp. 239-252.
KRIŽANOVÁ, Anna - LAZAROIU, George - GAJANOVÁ, Ľubica - KLIEŠTIKOVÁ, Jana - NADANYIOVÁ, Margaréta - MORAVČIKOVÁ, Dominika. The effectiveness of marketing communication and importance of its evaluation in an online environment. In Sustainability. ISSN 2071-1050, 2019, vol. 11, no. 24, pp. 1-19.
Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References PERIODIKÁ-Súborný záznam periodika 
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