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Title Communication today Issue data Trnava : Fakulta masmediálnej komunikácie UCM , [2010]- Supplier Univerzita sv. Cyrila a Metoda v Trnave ISSN 1338-130X Note Od roku 2020 dotupný v bezplatnej e-verzií Keywords masmediálna komunikácia - mass media communication marketingová komunikácia - communication in marketing - marketing communication masmédiá - mass media - massmedia Numbering Vol. 9, no. 1 (April) (2018)- Periodicity polročník Years of Consumption 2018-2020 Years of Storage Uchovávame 3 roky v Univerzálnej študovni Language English Country Slovak Republic systematics 339.138 050 659 URL http://www.communicationtoday.sk/ Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xszp - PERIODIKÁ - Súborný záznam periodika References (1) - PERIODIKÁ - Zviazaný ročník periodika (2) - PERIODIKÁ - Prijaté čísla References Súborný záznam: použite odkaz na záznam čísla alebo zväzku Numbers 2020: 1 2019: 1 Bunches 2018: 1-2 
journal
Title Crossing the iron curtain of high-indexed journals in economics Author info David Cole, Petra Strnádová Author Cole David Austin 1961- (50%) UMBEF06 - Katedra odbornej jazykovej komunikácie
Co-authors Strnádová Petra 1974- (50%) UMBEF06 - Katedra odbornej jazykovej komunikácie
Source document Economic theory and practice 2017 : proceedings of the Faculty of Economics of Matej Bel University in Banská Bystrica, 03.-04.10.2017, Volume 1. online, s. 56-67. - Banská Bystrica : Vydavateľstvo Univerzity Mateja Bela - Belianum, 2018 / Boďa Martin 1984- ; Arendáš Peter ; Benkovič Sladjana ; Boďa Martin 1984- ; Brokešová Zuzana ; Chovancová Božena ; Ďaďo Jaroslav 1954- ; Elexa Ľuboš 1980- ; Elexová Ľudmila 1983- ; Flaška Filip 1982- ; Gajdošík Tomáš 1988- ; Grofčíková Janka 1972- ; Gundová Petra 1986- ; Horehájová Mária 1959- ; Huňady Ján 1985- ; Hvolková Lenka 1986- ; Ištok Michal 1989- ; Kaščáková Alena 1964- ; Kanderová Mária 1965- ; Kika Marián 1952- ; Klement Ladislav 1980- ; Kokavcová Dagmar 1956- ; Kollár Igor 1983- ; Kollár Ján 1988- ; Kološta Stanislav 1981- ; Nafoussi Gabriela 1978- ; Kovaľová Marcela 1983- ; Kožiak Radoslav 1978- ; Kučerová Jana 1955-2022 ; Kulhánek Lumír 1955- ; Lacová Žaneta 1978- ; Ľapinová Erika 1977- ; Lesáková Ľubica 1949- ; Malá Denisa 1976- ; Maráková Vanda 1976- ; Marčeková Radka 1979- ; Mazúrová Barbora 1982- ; Minárová Martina 1973- ; Musa Hussam 1968- ; Musová Zdenka 1971- ; Nedelová Gabriela 1961- ; Nemec Juraj 1960- ; Orviská Marta 1963-2023 ; Pisár Peter 1975- ; Pompurová Kristína 1983- ; Považanová Mariana 1975- ; Sedliačik Ivan 1975- ; Smerek Lukáš 1986- ; Murray Svidroňová Mária 1985- ; Šebo Ján 1978- ; Šebová Ľubica 1978- ; Špirková Jana 1962- ; Šuplata Marian 1976- ; Táborecká Petrovičová Janka 1979- ; Theodoulides Lenka 1967- ; Úradníček Vladimír 1963-2021 ; Vallušová Anna 1987- ; Vetráková Milota 1950- ; Vinczeová Miroslava 1971- ; Zelenková Anna 1952- ; Zimková Emília 1964- ; Economic Theory and Practice 2017 - ETAP 2017 medzinárodná vedecká konferencia Keywords writing in English publish or perish high impact factors H-index databáza SCOPUS Web of Science Language English Country Slovak Republic systematics 659 URL http://www.ef.umb.sk/ef/UploadFolder/1522/subory/ETAP%202017_proceedings.pdf Public work category AFD No. of Archival Copy 42885 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ 
unrecognised
Title Persuasive-communication and manipulative-communication concepts in television programme of the reality TV genre Author info Veronika Gondeková Author Gondeková Veronika 1990- (100%) UMBFF12 - Katedra slovenského jazyka a komunikácie
Source document Media Literacy and Academic Research : scientific journal. Vol. 1, no. 2 (2018), pp. 51-59. - Trnava : University of SS. Cyril and Methodius in Trnava, 2018 Keywords persuazívno-komunikačné koncepcie - persuasive-communication concepts persuazívne stratégie - persuasive strategies komunikačné nástroje - communication tools manipulácia - manipulovanie - manipulation televízne vysielanie - television broadcasting Language English Country Slovak Republic systematics 659 Annotation The study explores determinants of the nature of communication concepts. A communication concept is a communication access which is used by communicators to reach their goal. In text a communication concept is realised by communication tools. There are three types of communication tools: persuasive techniques, arguments and stereotypes. Communication tools are the main determinants of a communication concept’s nature. A communication concept can be persuasive-communication and manipulative-communication. The nature of communication concept as whole is determined by the position of its components on an axis between persuasion and manipulation. The aim of this study is to characterize and theoretically determine components of communication concepts in reality TV programmes of reality TV in Slovakia Public work category ADN No. of Archival Copy 44031 Repercussion category PECNÍKOVÁ, Jana. Cultural transfer or culture as transfer. In Kultúrny transfer v zjednotenej Európe. Tallin : Teadmus, 2022. ISBN 978-9916-9704-9-2, pp. 10-23.
Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References PERIODIKÁ-Súborný záznam periodika unrecognised
Title Communication today Issue data Trnava : Fakulta masmediálnej komunikácie UCM , 2018 ISSN 1338-130X Year, No. Vol. 9 no. 1 (April) - 2 (November) (2018) Periodicity polročník Language English Country Slovak Republic systematics 339.138 050 659 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xzrp - PERIODIKÁ - Zviazaný ročník periodika Copy count 1, currently available 0, at library only 1 References - PERIODIKÁ - Súborný záznam periodika References PERIODIKÁ-Súborný záznam periodika journal
Call number Location Sublocation Umiestnenie Info 381923 Univerzita Mateja Bela Universal reading room In-Library Use Only Title Importance and function of marketing analysis of competition as a support of managerial decision-making process within competing environment Author info Lucia Bartková, Mária Pomffyová Author Bartková Lucia 1983- (70%) UMBEF09 - Inštitút manažérskych systémov (detašované pracovisko Poprad)
Co-authors Pomffyová Mária 1963- (30%) UMBEF09 - Inštitút manažérskych systémov (detašované pracovisko Poprad)
Source document Enterprise and competitive environment : 20th annual international conference, Brno, March 9-10, 2017 : conference proceedings. Pp. 48-57. - Brno : Mendel University, 2017 ; Enterprise and competitive environment international conference Keywords malé a stredné podniky - malé a stredné podniky (MaSP) - small and medium-sized enterprises - small and medium-sized companies - small and medium enterprises marketing marketingová analýza - marketing analysis konkurenčná analýza - competitive analysis informačné systémy - information systems Language English Country Czech Republic systematics 659 Annotation The study describes the importance and the function of competition analysis within marketing activities. The aim of the article is to review the role and the meaning of marketing analysis, especially the competition analysis and its importance within the decision- making process of managers. It searches mutual dependence between the rate of realizing marketing activities and carrying out the competition analysis as a basic tool of knowledge of external business environment. It investigates opinions of employees in 189 Slovak SMEs about the importance and the function of the competition analysis within business activities. We searched our assumptions within three categories of the companies: the companies with established marketing department or work position, the companies doing marketing activities within other departments or work positions and the companies where nobody does marketing. The conclusions of the analysis enable Slovak SMEs to consider the importance and the function of marketing and marketing analysis Public work category AFC No. of Archival Copy 40924 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ unrecognised
Title Vplyv nových médií a sociálnych sietí na formovanie verejnej mienky Subtitle bakalárska práca Author info Dominika Nováková; školiteľ: Patrizia Prando Šušová Author Nováková Dominika
Another authors Šušová Prando Patrizia 1978- (Školiteľ (konzultant))
Corporation Univerzita Mateja Bela . Fakulta politických vied a medzinárodných vzťahov . Katedra politológie , Banská Bystrica, Slovensko Issue data Banská Bystrica , 2017. - 52 s. Keywords verejná mienka - public opinion sociálne siete - social networks komunikačné médiá sloboda slova mediálna gramotnosť - media literacy Language Slovak Country Slovak Republic systematics 659 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xk - Kvalifikačné práce Copy count 1, currently available 0, at library only 1 
book
Title Sociální marketing Author info Radim Bačuvčík, Lenka Harantová Author Bačuvčík Radim
Co-authors Harantová Lenka
Issue data Zlín : VeRBuM , 2016. - 254 s. : obr., 23 cm Issue 1. vyd. ISBN 978-80-87500-80-4 Note Bibliografia s. 231-247. Register Keywords sociálny marketing - social marketing reklama reklama a propagácia - advertising and promotion Language Czech Country Czech Republic systematics 659 659.1 659.1:364 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 2, currently available 0, at library only 2 
book
Call number Location Sublocation Umiestnenie Info 359272 Univerzita Mateja Bela Economic reading room In-Library Use Only 368296 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only Title Vnímanie reklamy adolescentmi Subtitle bakalárska práca Author info Ivana Hlinková; školiteľ: Beáta Žitniaková Gurgová Author Hlinková Ivana
Another authors Žitniaková Gurgová Beata 1977- (Školiteľ (konzultant))
Corporation Univerzita Mateja Bela . Pedagogická fakulta . Katedra psychológie , Banská Bystrica, Slovensko Issue data Banská Bystrica , 2015. - 51 s. Keywords psychológia reklamy - psychology of advertising spotrebitelia - consumers adolescenti - dospievajúca mládež - adolescents Language Slovak Country Slovak Republic systematics 659 159 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xk - Kvalifikačné práce Copy count 1, currently available 0, at library only 1 book
Title Media, persuasion and propaganda Author info Marshall Soules Author Soules Marshall
Issue data Edinburgh : Edinburgh University Press , 2015. - xii; 288 s. : fotogr., 22 cm Issue [1st ed.] Edition Media topics ISBN 978-0-7486-4415-5 Note Bibliografia s. 244-278. Register Keywords mediálne prostredie mediálna propaganda - media propaganda psychológia reklamy - psychology of advertising media environment Language English Country Great Britian systematics 659 159.9-659 07 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 1 
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Call number Location Sublocation Umiestnenie Info 349151 Univerzita Mateja Bela Department of absent lending Title Výtvarné artefakty v printovej reklame Author info Jitka Rožňová Author Rožňová Jitka
Issue data Nitra : Univerzita Konštantína Filozofa v Nitre, Filozofická fakulta , 2014. - 98 s. : gr., obr., tab., 21 cm Issue [1. vyd.] ISBN 978-80-558-0601-3 Note Bibliografia s. 76-83 Keywords reklama výtvarné umenie - fine art námety, témy a motívy - themes and motives inšpirácia - inspiration reklama a propagácia - advertising and promotion vizuálne umenie - visual art Language Slovak Country Slovak Republic systematics 659 659.1 72/76 7.04 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 1 
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Call number Location Sublocation Umiestnenie Info 351289 Univerzita Mateja Bela Department of absent lending
