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Title Facebook for public relations in the higher education field: a study from four countries Czechia, Slovakia, Poland and Hungary Author info Ludvík Eger ... [et al.] Author Eger Ludvík (20%)
Co-authors Egerová Dana (20%)
Tomczyk Łukasz (20%)
Krystoň Miroslav 1964- (20%) UMBPF14 - Katedra andragogiky
Czeglédi Csilla (20%)
Source document Journal of Marketing for Higher Education. Vol. 31, no. 2 (2021), pp. 240-260. - Abingdon : Taylor & Francis Group, 2021 Keywords vysokoškolské vzdelávanie - college education public relations - styk s verejnosťou - komunikácia s verejnosťou Facebook Form. Descr. články - journal articles Language English Country Great Britian Annotation Práca prezentuje výsledky výskumu zameraného na využívanie facebooku vybranými univerzitami a prináša súbor praktických kritérií pre úspešnú komunikáciu s verejnosťou URL Link na plný text Link do databázy WoS Public work category ADC No. of Archival Copy 50809 Repercussion category DE MATOS, Nelson - CORREIA, Marisol B. - SAURA, Jose Ramon - REYES-MENENDEZ, Ana - BAPTISTA, Nuno. Marketing in the public sector - benefits and barriers : a bibliometric study from 1931 to 2020. In Social sciences (Basel). ISSN 2076-0760, 2020, vol. 9, no. 10, pp. 1-22.
RAMADANTY, Sari - SYAFGANTI, Imam. Discovering Indonesian higher education promotional content through instagram. In Proceedings of 2021 international conference on information management and technology (ICIMTech 2021), virtual, 19th-20th August 2021. Jakarta : Institute of electrical and electronics engineers, Indonesia section, 2021. ISBN 978-166544937-3, pp. 320-325.
EBRAHIMI, Pejman - SALAMZADEH, Aidin - GHOLAMPOUR, Abbas - FEKETE-FARKAS, Maria. Social networks marketingand hungarian online consumer purchase behavior : the microeconomics strategic view based on IPMA matrix. In Academy of strategic management journal. ISSN 1544-1458, 2021, vol. 20, no. 4, pp. 1-7.
MATOSAS-LÓPEZ, Luis. The management of digital marketing strategies in social network services: a comparison between American and European organizations. In Journal of open innovation : technology, market, and complexity. ISSN 2199-8531, 2021, vol. 7, no. 1, pp. 1-16.
TANSKUL, Phikul - KORTANA, Tanapol - SUWANDEJ, Niyom - PUNGNIRUND, Bundit. Components for the success of the development of the flavoring agent manufacturing business in Thailand. In Journal of positive school psychology. ISSN 2717-7564, 2022, vol. 6, no. 2, pp. 2958-2969.
KOUSAR, Shabana - KHANAM, Afifa - HABIBA, Azhar. Reflective assessment of a facebook mediated course of instructional technology : a case from a women university. In Journal of educational research and social science review. ISSN 2710-4524, 2021, vol. 1, no. 4, pp. 56-64.
CESTINO-GONZÁLEZ, Estefanía - LEIVA-OLIVENCIA, Juan José - RUIZ-DEL-OLMO, Francisco Javier. Analysis of the publications of the universities of the South of the Iberian Peninsula on facebook. In Smart innovation, systems and technologies : international conference on communication and aplied technologies, ICOMTA 2021, Bogota, 01st-03rd September 2021. ISSN 2190-3018, 2022, vol. 259 SIST, pp. 564-572.
HASSAN, Masood - ADNAN BASHIR, Muhammad - AZEEM QURESHI, Muhammad. Descriptive dimensions of brand equity in service sector of Pakistan : a literature review. In NICE research journal. ISNN 2219-4282, 2020, vol. 13, no. 4, pp. 147-177.
CUZA, Aleksandru Ioan. Economic and social benefits of public sector marketing. In EcoSoEn : scientific journal. ISSN 2587-425X, 2021, vol. 4, no. 1-2, pp. 57-63.
BRATOAVEANU, D. B. - LIPTAC, A. P. - SÎRBU, R. - STANCIU, S. Romanian universities in social media. An analysis based on international rankings. In New trends in sustainable business and consumption : 7th BASIQ international conference, Foggia, 03th-05th June 2021 [online]. Bucharest : ASE - Academia de studii economice din București, 2021, pp. 930-938 [cit. 2022-04-06]. Dostupné na: https://basiq.ro/papers/2021/21116%20-%20Bratoveanu.pdf
VARZARU, Anca Antoaneta. Assessing digital transformation acceptance in public organizations' marketing. In Sustainability. ISSN 2071-1050, 2023, vol. 15, no. 1, pp. 1-15.
NAJIMUDINOVA, Seyil - ISMAILOVA, Rita - OSKONBAEVA, Zamira. What defines the university choice? The case of higher education in Kyrgyzstan. In Sosyo ekonomi. ISSN 1305-5577, 2022, vol. 30, no. 54, pp. 53-72.
NUSEIR, Mohammed T. - ALJUMAH, Ahmad Ibrahim - EL-REFAE, Ghaleb A. Digital marketing and public relations : a way to promote public relations value. In International journal of data and network science. ISSN 2561-8148, 2022, vol. 6, no. 4, pp. 1331-1340.
BATE, Adisu Fanta - BALAWI, Ayman. Social media as effective tool for understanding customer experience : a systematized review. In Marketing and menedzsment. ISSN 1219-0349, 2021, vol. 55, no. 4, pp. 15-25.
DEKAWATI, Ipong - NULHAKIM , Yusuf Lukman - NUGRAHA, Rizki Satria. The leadership role of principal and public relations and his contribution to the image of junior high school. In Proceeding of international conference on research of of educational administration and management : ICREAM 5th [online]. 2021, vol. 5, no. 1, pp. 49-57 [cit. 2023-03-06]. ISSN 2963-3249. Dostupné na: http://proceedings2.upi.edu/index.php/ICREAM/article/view/2303
Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References PERIODIKÁ-Súborný záznam periodika Title How universities communicate with public using Facebook page Author info Ludvík Eger, Dana Egerová ... [et al.] Author Eger Ludvík (25%)
Co-authors Egerová Dana (25%)
Tomczyk Łukasz (25%)
Krystoň Miroslav 1964- (25%) UMBPF14 - Katedra andragogiky
Source document International Journal of Media and Information Literacy. Vol. 6, no. 1 (2021), pp. 88-99. - Bratislava : Academic Publishing House Researcher, 2021 Keywords elektronická komunikácia - electronic communication verejnosť - public sphere komunikácia s médiami Facebook vysokoškolské vzdelávanie - college education európske univerzity Headings Geogr. Poľská republika Česko Slovensko Form. Descr. články - journal articles Language English Country Slovak Republic Annotation Práca prezentuje výsledky výskumu zameraného na komunikačné aktivity vybraných špičkových (domácich a zahraničných) verejných univerzít na Facebooku. Ako nástroj zmeru údajov bol použitý tzv. Netvizz. URL Link na plný text Link na zdrojový dokument Public work category ADN No. of Archival Copy 50441 Repercussion category SUBAVEERAPANDIYAN, A. - MAURYA, Anuradha. Digital media and information literacy : a way to paperless society. In Library philosophy and practice. ISSN 1522-0222, 2021, 08.17.2021, pp. 1-22.
GUSAU, Ahmed Lawal - NEE, Khor Mi - IBRAHIM, Adamkolo Mohammed. How universities communicate their corporate reputation to the world using students’ citizenship as promotional tool in the context of higher education information literacy. In International journal of media and information literacy. ISSN 2500-106X, 2022, vol. 7, no. 2, pp. 398-421.
KAZAKOV, Alexander. The main trends in media and information literacy in the era of the Covid-19 pandemic. In International journal of media and information literacy. ISSN 2500-106X, 2022, vol. 7, no. 2, pp. 463-472.
HERLI, Mohammad - TJAHJADI, Bambang. The role of social media as a voluntary intellectual capital disclosure in universities : evidence from Indonesia. In Intangible capital. ISSN 2014-3214, 2022, vol. 18, no. 2, pp. 247-262.
Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References PERIODIKÁ-Súborný záznam periodika Title Generations, communication and social media Document part 7. Author info Dana Egerová ... [et al.] Author Egerová Dana (20%)
Co-authors Kutlák Jiří (20%)
Kariková Soňa 1953- (20%) UMBPF14 - Katedra andragogiky
Schubert Martin 1984- (20%) UMBPF14 - Katedra andragogiky
Czeglédi Csilla (20%)
Source document Social media and trust building. S. 89-105. - Plzeň : NAVA, 2020 / Gangur Mikuláš ; Poulová Petra Keywords sociálne médiá - social media IKT vzdelávanie vzdelávanie dospelých - adult learning - education of adults Form. Descr. príspevky v zborníku - proceedings papers Language English Country Czech Republic Public work category AEC No. of Archival Copy 47691 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ Title Trust building and fake news on social media from the perspective of university students from four Visegrad countries Author info Ludvík Eger, Dana Egerová ... [et al.] Author Eger Ludvík (16%)
Co-authors Egerová Dana (14%)
Mičík Michal (14%)
Varga Erika (14%)
Czeglédi Csilla (14%)
Tomczyk Łukasz (14%)
Beran Sládkayová Michaela 1992- (14%) UMBPF14 - Katedra andragogiky
Source document Communication today : scientific journal of the Faculty of Mass Media Communication at the University Ss. Cyril and Methodius in Trnava. Vol. 11, no. 1 (2020), pp. 70-89. - Trnava : Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie, 2020 Corporation keywords Vyšehradská štvorka - Višegrádska štvorka - V4 (zoskupenie štátov) - Vyšehradská skupina - Visegrad Group
Keywords focus groups sociálne médiá - social media trust-building policy university students Form. Descr. články - journal articles Language English Country Slovak Republic Public work category ADN No. of Archival Copy 47580 Repercussion category MAGO, Zdenko. Fake-vertising and mobile games : case study of 'pull the pin' ads. In Communication today. ISSN 1338-130X, 2020, vol. 11, no. 2, pp. 132-146.
HARMATIY, Olha - HALADZHUN, Zoriana - MAKARCHUK, Olena - KRAVÁK, Peter. Government internet-based communication in times of COVID-19 : the perspective of university students from Slovakia and Ukraine. In International journal of media and information literacy. ISSN 2500-106X, 2021, vol. 6, no. 2, pp. 329-337.
GÖKSEL, Ali Gürel - AKGÜL, Aygün. Üniversite öğrencilerinin sosyal medyaya güven düzeylerinin incelenmesi. In Spormetre : beden eğitimi ve spor bilimleri dergisi. ISSN 1304-284X, 2021, vol. 19, no. 4, pp. 241-256.
LUKASIEWICZ, Katarzyna - WERENOWSKA, Agnieszka. The importance of trust in social media. In Trust, digital business and technology : issues and challenges. New York : Routledge, 2022. ISBN 978-1-032-21046-9, pp. 84-95.
PALAU-SAMPIO, Dolors - CARRATALA, Adolfo - TARULLO, Raquel - CRISOSTOMO, Paz. Quality recognition as a prescriber against disinformation. In Comunicar. ISSN 1134-3478, 2022, vol. 30, no. 72, pp. 1-11.
PAUNOVIC, Ivan - OBERMAYER, Nora - KOVARI, Edit. Online branding strategies of family SME wineries : a Hungarian-German comparative study. In Journal of family business management. ISSN 2043-6238, 2022, vol. 12, no. 3, special issue, pp. 450-467.
YEGEN, Ceren - HARMATIY, Olha. Internet use and understanding the tendency for media use in the post-COVID period. In New normal in digital enterprises : strategies for sustainable development [online]. 1. vyd. Singapore : Palgrave Macmillan, 2023, pp. 47-68 [cit. 2023-03-08]. ISBN 978-981-19-8618-5. Dostupné na: https://doi.org/10.1007/978-981-19-8618-5_3
CARRATALÁ, Adolfo. Disinformation and sexual and gender diversity in Spain : Twitter users' response, and the perception of LGBTQI+ organisations. In Social sciences. ISSN 2076-0760, 2023, vol. 12, no. 4, pp. 1-19.
IVÁNYI, Márton. Social media as the accelerator of neoliberal subjectivation and an entrepreneurial influencer self among youth? : the Hungarian theater. In Journalism and media. ISSN 2673-5172, 2023, vol. 4, no. 2, pp. 648-664.
PONERA, Jaffar Msafiri - MUBUYAETA, Mishake M. The use of social media for knowledge exchange in the era of misinformation by the Tanzania higher education students. In Regional journal of information and knowledge management [online]. 2023, vol. 8, no. 1, pp. 172-186 [cit. 2023-10-10]. ISSN 2412-6535. Dostupné na: https://www.ajol.info/index.php/rjikm/article/view/247850
YAP, Joseph Marmol - HAJDU BARAT, Agnes. Library and information science students' trust and judgement : an analysis of youth's social media engagement. In Education and technology in information science [online]. 2023, vol. 1, no. 1, pp. 13-27. ISSN 2596-1586. Dostupné na: https://dergipark.org.tr/en/pub/etis/issue/79269/1230834
PIETRZAK, Piotr - GRĘBOWIEC, Mariusz. Building trust on social media as part of higher education institutions' marketing strategy. In Privacy, trust and social media. New York : Routledge, 2023. ISBN 978-100096454-7, pp. 242-252.
SPÁLOVA, Lucia - MIKULÁŠ, Peter. Digital resilience in the area of hybrid threats: perception of concepts associated with the Ukrainian military conflict by generation Z in Slovakia. In Communication today. ISSN 1338-130X, 2023, vol. 14, no. 2, pp. 76-88.
POPOVICS, Anett - GARAI-FODOR, Monika. Analysis of information on Hungarian food products from the perspective of data obtained from a domestic sample. In 21st IEEE international symposium on intelligent systems and informatics : SISY 2023, Pula, 21st-23rd September 2023. Budapest : Institute of electrical and electronics engineers Hungary section, 2023. ISBN 979-835034336-6, pp. 145-150.
IVÁNYI, Márton. Academic online platforms and the Hungarian "Netizen" youth : theoretical framework and empirical research on general usage patterns. In Youth [online]. 2024, vol. 4, no. 1, pp. 332-343 [cit. 2024-03-20]. ISSN 2673-995X. Dostupné na: https://doi.org/10.3390/youth4010023
KWAMBOKA, Juniter. Role of social media in stakeholder engagement in universities in Kenya. In International journal of social science and humanities research. ISSN 2959-7048, 2024, vol. 2, no. 1, pp. 247-262.
SABRINA, Ade Josephin - FERNANDO, Yudi - MERGERESA, Fineke - IKHSAN, Ridho Bramulya - SARI WAHYUNI-TD, Ika - FERNANDO, Erick. TikTok-social media marketing practices and digital branding. In IATMSI 2024 : IEEE international conference on interdisciplinary approaches in technology and management for social innovation, Electronic, Gwalior, 14th-16th March 2024. Picataway : Institute of electrical and electronics engineers, 2024. ISBN 979-8-3503-6052-32024, pp. 1-5.
Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References PERIODIKÁ-Súborný záznam periodika Title Facebook and public relations in higher education. A case study of selected faculties from the Czech Republic and Slovakia Author info Ludvík Eger, Dana Egerová, Miroslav Krystoň Author Eger Ludvík (33%)
Co-authors Egerová Dana (33%)
Krystoň Miroslav 1964- (34%) UMBPF14 - Katedra andragogiky
Source document Romanian Journal of Communication and Public Relations. Vol. 21, no. 1 (2019), pp. 7-30. - Bucharest : National University of Political Studies and Public Administration, 2019 Keywords Facebook vysokoškolské vzdelávanie - college education sociálne siete - social networks marketing Form. Descr. články - journal articles Language English Country Romania Annotation Vedecká práva prispieva k lepšiemu porozumeniu marketingovým aktivítám na sociálnych médiách vo vysokoškolskom vzdelávaní URL Link na plný text Public work category ADM No. of Archival Copy 46711 Repercussion category CHININGA, Tapiwa - RUNGANI, Ellen - CHILIYA, Norman - CHUCHU, Tinashe. Facebook communication and marketing influence on decision-making and choice of university student representatives : a student's perspective. In Romanian journal of communication and public relations. ISSN 1454-8100, 2019, vol. 21, no. 2, pp. 7-21.
CABYOVÁ, Ľudmila - KUSÁ, Alena - ZAUŠKOVÁ, Anna - DURIŠOVÁ, Lenka. Visual identity of universities : logo as a visual symbol of university. In European journal of media art and photography. ISSN 1339-4940, 2020, vol. 8, no. 1, pp. 96-104.
Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References PERIODIKÁ-Súborný záznam periodika Title Organization of international educational activities at the universities of the third age Author info Erik Selecký Author Selecký Erik 1977- (100%) UMBPF14 - Katedra andragogiky
Source document Selected contemporary challenges of ageing policy. Vol. 7 (2017), pp. 105-122. - Kraków : Uniwersytet Pedagogiczny w Krakowie, 2017 / Dopita Miroslav ; Egerová Dana ; Novotný Petr ; Ryk Andrzej ; Sagadin Agleitner ; Veteška Jaroslav Keywords vzdelávacie aktivity - edukačné aktivity - educational activities univerzity tretieho veku - universities of the third age inštitúcie a organizácie - institutions and organizations Language English Country Poland systematics 37 Annotation Práca prezentuje výsledky dotazníkového výskumu zameraného na zisťovanie organizácie medzinárodných podujatí v rámci univerzít tretieho veku The organization of an international education activity has its specifics compared to a national one. It is very important to know the differences in the very organization as well as the opinions of the individual participants. We can find differences not only in the management of education but also in the leisure activities, the nourishment, and the accommodation. Based on experiences with the organization of international events and taking part in international projects in the field of educating older adults, we put together a questionnaire to investigate some important questions related to the organization of an international event. We distributed this questionnaire at two international educational activities. We compiled the questions and answer clearly, which is going to be an asset particularly for the professional community. Public work category AEC No. of Archival Copy 41902 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ Title Selected contemporary challenges of ageing policy Author info rec. Miroslav Dopita, Dana Egerová ... [et al.] Another authors Dopita Miroslav (Recenzent)
Egerová Dana (Recenzent)
Novotný Petr (Recenzent)
Ryk Andrzej (Recenzent)
Sagadin Agleitner (Recenzent)
Veteška Jaroslav (Recenzent)
Issue data Kraków : Uniwersytet Pedagogiczny w Krakowie , 2017. - 256 p. Issue 1. vyd. ISBN 978-83-941568-7-9 Language English Country Poland Public work category FAI Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References (1) - PUBLIKAČNÁ ČINNOSŤ Title INPROFORUM 2017 Subtitle innovations, enterprises, regions and management proceedings of the 11th international scientific conference INPROFORUM 2017, České Budějovice, November 9, 2017 Author info rec. Jiří Dušek, Dana Egerová ... [et al.] Another authors Dušek Jiří (Recenzent)
Egerová Dana (Recenzent)
Jaderná Eva (Recenzent)
Dvořák Jiří (Recenzent)
Šolc Ladislav (Recenzent)
Bečvářová Věra (Recenzent)
Action INPROFORUM 2017 . international scientific conference , 11. , České Budějovice , 09.2017 Issue data České Budějovice : University of South Bohemia in České Budějovice , 2017. - 415 s. Issue 1. vyd. ISBN 978-80-7394-667-8 Language English Country Czech Republic Public work category FAI Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References (2) - PUBLIKAČNÁ ČINNOSŤ Title Selected Czech and Slovak destinations and their life cycle model Author info Andrej Malachovský Author Malachovský Andrej 1974- (100%) UMBEF01 - Katedra cestovného ruchu
Source document INPROFORUM 2017 : innovations, enterprises, regions and management : proceedings of the 11th international scientific conference INPROFORUM 2017, České Budějovice, November 9, 2017. S. 236-242. - České Budějovice : University of South Bohemia in České Budějovice, 2017 / Dušek Jiří ; Egerová Dana ; Jaderná Eva ; Dvořák Jiří ; Šolc Ladislav ; Bečvářová Věra ; INPROFORUM 2017 international scientific conference Keywords cestovný ruch - turizmus - tourism životné cykly domáci návštevníci ekonomické ukazovatele - ekonomické indikátory - economic indicators modely - models destinácie cestovného ruchu Headings Geogr. Slovensko Česko Form. Descr. príspevky v zborníku - proceedings papers Language English Country Czech Republic systematics 338.48 Public work category AFC No. of Archival Copy 44636 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ Title Demand of Slovak residents for volunteer tourism Author info Jana Sokolová, Kristína Pompurová Author Sokolová Jana 1992- (60%) UMBEF01 - Katedra cestovného ruchu
Co-authors Pompurová Kristína 1983- (40%) UMBEF01 - Katedra cestovného ruchu
Source document INPROFORUM 2017 : innovations, enterprises, regions and management : proceedings of the 11th international scientific conference INPROFORUM 2017, České Budějovice, November 9, 2017. S. 243-250. - České Budějovice : University of South Bohemia in České Budějovice, 2017 / Dušek Jiří ; Egerová Dana ; Jaderná Eva ; Dvořák Jiří ; Šolc Ladislav ; Bečvářová Věra ; INPROFORUM 2017 international scientific conference Keywords dobrovoľnícky cestovný ruch - volunteer tourism voluntourists Language English Country Czech Republic systematics 332 Public work category AFC No. of Archival Copy 43651 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ