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Title Theoretical underpinnings of relationship marketing with emphasis on customer relationship management Par.title Teoretické východiská vzťahového marketingu s dôrazom na CRM Author info Janka Petrovičová Author Táborecká Petrovičová Janka 1979- (100%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Source document CRM 2006 : the international scientific conference, November 7th-8th, 2006, Lázně Bohdaneč, Czech Republic, proceedings of the papers : organized in the framework of grant GACR 402/06/0577 "Increase of Company Performance Efficiency through Differentiated CRM on the basis of Customer Actual and Potential Value to a company". S. 189-197. - Pardubice : University of Pardubice, 2006 / Vávra Jan Keywords riadenie vzťahov so zákazníkmi - customer relationship management - CRM vzťahový marketing - marketing vzťahov - relationship marketing zainteresované strany - zainteresované subjekty - stakeholderi - stakeholders Language English Country Czech Republic Public work category AEC No. of Archival Copy 17926 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ 
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