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Modelling the determinants of festival visitors' behavioural intentions
Názov Modelling the determinants of festival visitors' behavioural intentions Aut.údaje Jaroslav Ďaďo, Vanda Maráková ... [et al.] Autor Ďaďo Jaroslav 1954- (25%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Spoluautori Maráková Vanda 1976- (25%) UMBEF01 - Katedra cestovného ruchu
Táborecká Petrovičová Janka 1979- (25%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Rajić Tamara (25%)
Zdroj.dok. E+M Ekonomie a Management. Roč. 23, č. 2 (2020), s. 173-192. - Liberec : Technická univerzita v Liberci, 2020 Kľúč.slová motivácia - motivation perceived value satisfaction subjektívna pohoda - subjective well-being Form.deskr. články - journal articles Jazyk dok. angličtina Krajina Česká republika Anotácia Limited efforts have been made to date to examine the determinants of visitors' behavioural intentions in the context of cultural festivals in Central Europe. The present study aims to fill this void in literature by proposing a conceptual model incorporating the festival setting that has thus far scantly examined perspective of the fulfilment of motives and a subjective well-being as a consequence of a festival experience. The application of structural equation modelling (SEM) on a sample of 770 festival visitors in Slovakia provided support for the concept of visitors' motivation as a higher-order construct and its direct relatedness to perceived value of a festival experience and visitors' satisfaction. Both satisfaction and visitors' subjective well-being emerged as direct antecedents to visitors' behavioural intentions and mediators of the impact of perceived value on visitors' behavioural intentions. Implications of the study are provided and limitations and directions for future research are highlighted. Kategória publikačnej činnosti ADM Číslo archívnej kópie 48026 Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ Odkazy PERIODIKÁ-Súborný záznam periodika 
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