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Consumer behaviour under dual quality of products: Does testing reveal what consumers experience?
Názov Consumer behaviour under dual quality of products: Does testing reveal what consumers experience? Aut.údaje Lucia Bartková, Lenka Veselovská Autor Bartková Lucia 1983- (60%) UMBEF09 - Inštitút manažérskych systémov (detašované pracovisko Poprad)
Spoluautori Veselovská Lenka 1987- (40%) UMBEF09 - Inštitút manažérskych systémov (detašované pracovisko Poprad)
Zdroj.dok. IIMB Management Review. Vol. 36, no. 2 (2024), pp. 171-184. - Bangalúr : Indian Institute of Management, 2024 Kľúč.slová spotrebiteľské správanie - správanie spotrebiteľov - nákupné správanie - consumer behavior - consumer behaviour - shopping behaviour dvojitá kvalita tovarov Form.deskr. články - journal articles Jazyk dok. angličtina Krajina India Anotácia The main aim of this paper is to explore the relationship between the nature of products tested to reveal dual quality and customers’ experiences, and for individual organisations to arrive at important guidelines for future solutions to the problem. The data used in this study were provided by the first nationwide survey conducted on a sample of 987 consumers throughout the Slovak Republic. Based on the experiences and opinions of consumers, recommendations were formulated for brand owners offering products with dual quality. Knowing the opinions of consumers will allow companies to adapt their offerings to the market. URL Link na plný text Kategória publikačnej činnosti ADM Číslo archívnej kópie 54628 Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ Odkazy PERIODIKÁ-Súborný záznam periodika 
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