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What is the value of luxury? A cross-cultural consumer perspective

  1. NázovWhat is the value of luxury? A cross-cultural consumer perspective
    Aut.údajeNadine Hennigs ... [et al.]
    Autor Hennigs Nadine (10%)
    Spoluautori Wiedmann Klaus-Peter (10%)
    Klarmann Christiane (10%)
    Strehlau Suzane (9%)
    Godey Bruno (8%)
    Pederzoli Daniele (7%)
    Neulinger Agnes (6%)
    Dave Kartik (5%)
    Aiello Gaetano (5%)
    Donvito Raffaele (5%)
    Taro Koyama (5%)
    Táborecká Petrovičová Janka 1979- (10%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
    Rodríguez Santos Carmen (4%)
    Jung Jaehee (3%)
    Oh Hyunjoo (3%)
    Zdroj.dok. Psychology and marketing. Vol. 29, no. 12 (2012), pp. 1018-1034. - Hoboken : John Wiley & Sons, 2012
    Kľúč.slová luxury marketing   spotrebiteľské správanie - správanie spotrebiteľov - nákupné správanie - consumer behavior - consumer behaviour - shopping behaviour   kultúra - culture   medzinárodný marketing - international marketing  
    Jazyk dok.angličtina
    KrajinaSpojené štáty
    Systematika 339.138
    Kategória publikačnej činnosti ADC
    Číslo archívnej kópie25222
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