Výsledky vyhľadávania
Názov Evaluation of the most frequented forms of customer feedback acquisition and analysis Aut.údaje Pavol Križo ... [et al.] Autor Križo Pavol (25%)
Spoluautori Madzík Peter (25%)
Vilgová Zuzana (25%)
Sirotiaková Mária 1960- (25%) UMBEF09 - Inštitút manažérskych systémov (detašované pracovisko Poprad)
Zdroj.dok. Knowledge Management in Organizations : communications in computer and information science : proceedings of 13th international conference KMO 2018, Žilina, August 6-10, 2018. S. 562-573. - Ham : Springer Verlag, 2018 ; Knowledge management in Organizations international conference KMO 2018 Kľúč.slová customer feedback formulars didaktická technika - educational technology - didactic techniques konkurencieschopnosť - competitiveness manažérstvo kvality - manažment kvality - quality management Jazyk dok. angličtina Krajina Slovenská republika Systematika 005 Anotácia © 2018, Springer Nature Switzerland AG. Knowing and analyzing customer requirements is a constant challenge in quality management. Organizations can use various forms to identify and analyze these requirements. The most commonly used tools include complaint analysis, observation of customer behavior, like/dislike questions, questions about feelings, general questionnaires, external and internal focus groups, attributive satisfaction measurement and statistical analysis. This paper aims to explore the extent to which these techniques are associated with the organization’s resultant success. The results are based on a survey and the data are processed by standard statistical procedures. Individual analyzes pointed out to the fact that in terms of the market situation there are four groups of organizations. One of them, named as “innovators”, uses mostly semi-open forms of customer feedback acquisition and analysis. The success of the organization is a relatively broad concept, and the ge Kategória publikačnej činnosti AFD Číslo archívnej kópie 43442 Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ Názov Comparison of techniques for identification of customer requirements Aut.údaje Peter Madzík, Mária Sirotiaková Autor Madzík Peter (50%)
Spoluautori Sirotiaková Mária 1960- (50%) UMBEF09 - Inštitút manažérskych systémov (detašované pracovisko Poprad)
Zdroj.dok. Liberec economic forum 2017 : proceedings of the 13th international conference, 11.09.-13.09.2017, Liberec. Pp. 362-371. - Liberec : Technical university, 2017 ; Liberec economic forum 2017 medzinárodná konferencia Kľúč.slová ekonomika - economics manažérstvo kvality - manažment kvality - quality management požiadavky zákazníkov - customer requirements Jazyk dok. angličtina Krajina Česká republika Kategória publikačnej činnosti AFC Číslo archívnej kópie 40413 Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ Názov Consumer' s perception of ethical aspects of marketing activities Aut.údaje Zdenka Musová, Hussam Musa Autor Musová Zdenka 1971- (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Spoluautori Musa Hussam 1968- (50%) UMBEF04 - Katedra financií a účtovníctva
Zdroj.dok. Managerial trends in the development. online, pp. 642-678. - Nitra : Slovak University of Agriculture in Nitra, Faculty of Economics and Management, 2017 / Duda Jiří ; Bobenič Hintošová Aneta ; Cichobłaziński Leszek ; Čarnogurský Karol ; Dunay Anna ; Eger Ludvík ; Egerová Dana ; Hrdá Veronika ; Hrdličková Andrea ; Ircingová Jarmila ; Chebeň Juraj ; Kadlečíková Mária ; Kádeková Zdenka ; Kozáková Jana ; Kučerová Renata ; Lančarič Drahoslav ; Lušnáková Zuzana ; Madzík Peter ; Maroš Milan ; Mihalčová Bohuslava ; Munk Michal ; Nagyová Ľudmila ; Gavrila-Paven Ionela ; Adina Pastiu Carmen ; Rovný Patrik ; Savov Radovan ; Stojanová Hana ; Tlučhoř Jan ; Urbánová Mária ; Ubrežiová Iveta ; ICoM_2017 "Managerial Trends in the Development of Enterprises in Globalization Era" international scientific conference ; ICoM_2017 "Managerial Trends in the Development of Enterprises in Globalization Era" international scientific conference Kľúč.slová etika - ethics ethical marketing mix unethical marketing practice consumer’s perception Jazyk dok. angličtina Krajina Slovenská republika Systematika 33 Anotácia Current long-running and dynamical global trends in the macro-environment influence marketing activities of enterprises as well as the planning and the implementation processes of marketing strategies. Marketing has always been criticized for using certain unethical practices which harm the consumer, the enterprise that uses them, and have a negative effect on the whole society. A low quality, dangerous, or otherwise inappropriate product, high prices, hard sale or misleading and deceptive marketing communication, do not have a positive influence on a customer. Therefore, there is a growing demand of the enterprises for establishing such corporate rules that will enable employees to get oriented in marketing ethic. Using market opportunities with regard to the ethical dimension of business, is a great challenge these days. Creating an ethical marketing mix is the responsibility of marketing employees. Therefore, this paper synthesizes our knowledge of the given topic, findings how the Kategória publikačnej činnosti AFD Číslo archívnej kópie 41264 Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ Názov Particularities in human resources management in multinational companies Aut.údaje Milota Vetráková, Lukáš Smerek Autor Vetráková Milota 1950- (50%) UMBEF01 - Katedra cestovného ruchu
Spoluautori Smerek Lukáš 1986- (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Zdroj.dok. Managerial trends in the development. Pp. 259-264. - Nitra : Slovak University of Agriculture in Nitra, Faculty of Economics and Management, 2017 / Duda Jiří ; Bobenič Hintošová Aneta ; Cichobłaziński Leszek ; Čarnogurský Karol ; Dunay Anna ; Eger Ludvík ; Egerová Dana ; Hrdá Veronika ; Hrdličková Andrea ; Ircingová Jarmila ; Chebeň Juraj ; Kadlečíková Mária ; Kádeková Zdenka ; Kozáková Jana ; Kučerová Renata ; Lančarič Drahoslav ; Lušnáková Zuzana ; Madzík Peter ; Maroš Milan ; Mihalčová Bohuslava ; Munk Michal ; Nagyová Ľudmila ; Gavrila-Paven Ionela ; Adina Pastiu Carmen ; Rovný Patrik ; Savov Radovan ; Stojanová Hana ; Tlučhoř Jan ; Urbánová Mária ; Ubrežiová Iveta ; ICoM_2017 "Managerial Trends in the Development of Enterprises in Globalization Era" international scientific conference Kľúč.slová ľudské zdroje - human resources nadnárodné spoločnosti - nadnárodné obchodné spoločnosti - nadnárodné korporácie - multinational companies - multinational corporations - multinational business enterprises - international business enterprises sociológia - sociology manažment - management národné hospodárstvo - národná ekonomika - national economy Jazyk dok. angličtina Krajina Slovenská republika Systematika 31 Anotácia One of the results of globalization process, which includes Slovak Republic as well, is the formation of multinational companies whose business activities are beyond national boundaries. The national economy is influenced by the global environment which creates and changes conditions for working people. Employees get opportunities for the development and gaining intercultural competences by working in a multinational company. It also brings advanced technologies, know-how, business partners and other important organizational elements and their cultural and social differences. The demand for employees and managers, who are able to work in a multicultural area increases as well as demands on their abilities and skills. Motion of people, information, ideas, products and innovations through different countries requires competent and flexible managers who are able to manage diversity, to deal with unexpected situations, to manage the work of employees of different cultures and to quickly adapt to dynamically changing conditions. Therefore, human resources management in multinational companies gets international dimension induced by the actions taken in the intercultural environment. The aim of this paper is to present the views of domestic and foreign experts in international human resources management. It is based on the comparison of the theoretical knowledge with the results of survey among managers of selected enterprises belonging to multinational companies in Slovak Republic URL Link na zdrojový dokument Kategória publikačnej činnosti AFD Číslo archívnej kópie 41989 Kategória ohlasu MUSOVÁ, Zdenka - MATIOVÁ, Veronika. Eco-labels as the potential competitive advantage of businesses in Slovakia. In Proceedings of 10th annual international scientific conference : competition, Jihlava, 17th - 18th May 2018. Jihlava : College of polytechnics Jihlava, 2018. ISBN 978-80-88064-37-4, pp. 324-333.
RUMANKO, Boris - LUSNAKOVA, Zuzana - SAJBIDOROVA, Maria - LENCESOVA, Silvia. Case study of diagnostic methods and their use in employee selection. In 15th annual international Bata conference for Ph.D. students and young researchers (DOKBAT) Zlin, 07th November 2019. Zlín : Tomaš Baťa University, 2019. ISBN 978-80-7454-893-2, pp. 925-933.
Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ Názov Managerial trends in the development Aut.údaje rec. Jiří Duda, Aneta Bobenič Hintošová ... [et al.] Ďalší autori Duda Jiří (Recenzent)
Bobenič Hintošová Aneta (Recenzent)
Cichobłaziński Leszek (Recenzent)
Čarnogurský Karol (Recenzent)
Dunay Anna (Recenzent)
Eger Ludvík (Recenzent)
Egerová Dana (Recenzent)
Hrdá Veronika (Recenzent)
Hrdličková Andrea (Recenzent)
Ircingová Jarmila (Recenzent)
Chebeň Juraj (Recenzent)
Kadlečíková Mária (Recenzent)
Kádeková Zdenka (Recenzent)
Kozáková Jana (Recenzent)
Kučerová Renata (Recenzent)
Lančarič Drahoslav (Recenzent)
Lušnáková Zuzana (Recenzent)
Madzík Peter (Recenzent)
Maroš Milan (Recenzent)
Mihalčová Bohuslava (Recenzent)
Munk Michal (Recenzent)
Nagyová Ľudmila (Recenzent)
Gavrila-Paven Ionela (Recenzent)
Adina Pastiu Carmen (Recenzent)
Rovný Patrik (Recenzent)
Savov Radovan (Recenzent)
Stojanová Hana (Recenzent)
Tlučhoř Jan (Recenzent)
Urbánová Mária (Recenzent)
Ubrežiová Iveta (Recenzent)
Korp. ICoM_2017 "Managerial Trends in the Development of Enterprises in Globalization Era" . international scientific conference , 7. , Nitra , 01.-02.06.2017 Vyd.údaje Nitra : Slovak University of Agriculture in Nitra, Faculty of Economics and Management , 2017. - 949 p. Vydanie 1.vyd. ISBN 978-80-552-1739-0 Jazyk dok. angličtina Krajina Slovenská republika URL Link na zdrojový dokument Kategória publikačnej činnosti FAI Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ Odkazy (2) - PUBLIKAČNÁ ČINNOSŤ Názov Vybrané aspekty štandardizácie kvality služieb v cestovnom ruchu Aut.údaje Zuzana Závadská, Lenka Veselovská, Mária Kožárová; rec. Lucia Bartková, Peter Madzík Autor Závadská Zuzana 1975- (45%) UMBEF09 - Inštitút manažérskych systémov (detašované pracovisko Poprad)
Spoluautori Veselovská Lenka 1987- (43%) UMBEF09 - Inštitút manažérskych systémov (detašované pracovisko Poprad)
Kožárová Mária 1989- (12%) UMBEF09 - Inštitút manažérskych systémov (detašované pracovisko Poprad)
Ďalší autori Bartková Lucia 1983- (Recenzent)
Madzík Peter (Recenzent)
Vyd.údaje Poprad : Výskumný ústav ekonomiky a manažmentu , 2016. - 146 s. Vydanie 1. vyd. ISBN 978-80-970458-7-6 Kľúč.slová kvalita - quality štandardizácia štandardizácia kvality cestovný ruch - turizmus - tourism služby cestovného ruchu - tourism services - tourist services Jazyk dok. slovenčina Krajina Slovenská republika Systematika 338 Kategória publikačnej činnosti BCI Číslo archívnej kópie 38602 Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ