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1.Strategic brand management for small businesses

Title	Strategic brand management for small businesses
Subtitle	building, growing, and sustaining a brand
Author info	Walter Wymer
Author	Wymer Walter
Issue data	Cham : Springer Nature Switzerland AG , 2025. - ix, 263 s. : il., tab., 24 cm
Edition	Classroom companion: business , 2662-2866
ISBN	978-3-031-90382-3
Note	Bibliografické odkazy
Keywords	strategický manažment - strategické riadenie - strategic management riadenie značky - brand management obchodné značky - brand names products - brand names - commercial brands - trademarks branding malé podniky - small businesses - small enterprises
Form. Descr.	monografie - monographies
Language	English
Country	Switzerland
systematics	005.21
	005:658.626
	658.626
	334.012.63/.64
Catal.org.	BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
Database	xkni - BOOKS
Copy count	1, currently available 0, at library only 1

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Call number	Location	Sublocation	Umiestnenie	Info
396647	Univerzita Mateja Bela	Economic reading room		In-Library Use Only

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