Number of the records: 1  

Marketing strategy and management

  1. TitleMarketing strategy and management
    Author infoMichael J. Baker
    Author Baker Michael J.
    Issue dataPalgrave ; Hampshire , 2000. - 542 s. : grafy, tab., 25 cm
    Issue3rd edition
    ISBN0-333-74856-5
    Keywords marketingové stratégie - marketing strategy   marketingový mix - marketing mix   zákazníci - customers  
    LanguageEnglish
    CountryGreat Britian
    systematics 339.138
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexkni - BOOKS
    Copy count1, currently available 0, at library only 1
    Call numberLocationSublocationUmiestnenieInfo
    247052Univerzita Mateja BelaEconomic reading roomFond MBAIn-Library Use Only

Number of the records: 1  

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