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Strategy of customer care in tourism

  1. TitleStrategy of customer care in tourism
    Par.titleStratégia starostlivosti o zákazníka v cestovnom ruchu
    Author infoMarian Gúčik, Vanda Maráková
    Author Gúčik Marian 1945- (50%) UMBEF01 - Katedra cestovného ruchu
    Co-authors Maráková Vanda 1976- (50%) UMBEF01 - Katedra cestovného ruchu
    Source document Marketing of the companies in V4 countries one step before the entry to European Union : text book of international scientific conference. S. 101-109. - Banská Bystrica : Faculty of Economics of Matej Bel University, 2003 / Ďaďo Jaroslav 1954- ; Laššák Vladimír
    NoteBibl.: s. 109
    Keywords zákazníci - customers   starostlivosť   spokojnosť zákazníkov - customer satisfaction   podniková ekonomika - ekonomika podnikania - managerial economics - business economics   marketing  
    LanguageEnglish
    CountrySlovak Republic
    systematics 339.138
    Public work category AFD
    No. of Archival Copy8690
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexpca - PUBLIKAČNÁ ČINNOSŤ
Number of the records: 1  

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