Number of the records: 1  

Segmentation strategies for hospitality managers

  1. TitleSegmentation strategies for hospitality managers
    Subtitletarget marketing for competitive advantage
    Author infoRonald M. Morrit
    Author Morritt Ronald M.
    Issue dataBinghamton : The Haworth Information Press , c2007. - xii, 236 s. : tab., 21 cm
    Issue[1st ed.]
    ISBN978-0-7890-2217-2
    NoteRegister
    Keywords hotelový manažment - hotel management   marketing predaja   cestovný ruch - turizmus - tourism   marketing sales  
    LanguageEnglish
    CountryUnited States of America
    systematics 005:647
    339.138
    728.5
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexkni - BOOKS
    Copy count2, currently available 0, at library only 2
    Call numberLocationSublocationUmiestnenieInfo
    289824Univerzita Mateja BelaDepartment of tourismIn-Library Use Only
    351932Univerzita Mateja BelaDepartment of public economics and regional developmentIn-Library Use Only

Number of the records: 1  

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