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Relationship marketing

  1. TitleRelationship marketing
    Subtitleperspectives, dimensions and contexts
    Author infoTracy Harwood, Tony Garry and Anne Broderick
    Author Harwood Tracy
    Co-authors Garry Tony
    Broderick Anne
    Issue dataNew York : McGraw-Hill , 2008. - xxii, 242 s. : il. tab., 25 cm
    Issue[1st ed.]
    ISBN978-0-07-711422-0
    NoteBibliogr. odkazy. Register
    Keywords vzťahový marketing - marketing vzťahov - relationship marketing  
    LanguageEnglish
    CountryUnited States of America
    systematics 658.8
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexkni - BOOKS
    Copy count1, currently available 0, at library only 1
    Call numberLocationSublocationUmiestnenieInfo
    309302Univerzita Mateja BelaDepartment of public economics and regional developmentIn-Library Use Only

Number of the records: 1  

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