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Relationship marketing

  1. TitleRelationship marketing
    Subtitleexploring relational strategies in marketing
    Author infoJohn Egan
    Author Egan John
    Issue dataHarlow : Pearson Education , 2008. - xxi, 311 s. : il., 25 cm
    Issue3rd ed.
    ISBN978-0-273-71319-7
    NoteGlossary. - Bibliogr. odkazy. Register
    Keywords vzťahy so zákazníkmi - customer relations   predaj - selling   vzťahový marketing - marketing vzťahov - relationship marketing   obchodné spoločnosti - business companies - trading companies   korporácie - corporations  
    LanguageEnglish
    CountryGreat Britian
    systematics 005.42
    339.138
    347.72
    658.8
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexkni - BOOKS
    Copy count1, currently available 0, at library only 1
    Call numberLocationSublocationUmiestnenieInfo
    309303Univerzita Mateja BelaDepartment of public economics and regional developmentIn-Library Use Only

Number of the records: 1  

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