Number of the records: 1
Reklama, propagace a marketingová komunikace
Title Reklama, propagace a marketingová komunikace Author info Kenneth E. Clow, Donald Baack; [překlad Vladimír Paulíny] Author Clow Kenneth E.
Co-authors Baack Donald
Another authors Paulíny Vladimír (Translator)
Issue data Brno : Computer Press , 2008. - xx, 484 s. : il., 30 cm Issue 1. vyd. ISBN 978-80-251-1769-9 Note Bibliografické odkazy. Registre Keywords marketingová komunikácia - communication in marketing - marketing communication reklama a propagácia - advertising and promotion integrovaná marketingová komunikácia - integrated marketing communication integrated marketing communication Form. Descr. príručky - handbooks Language Czech Country Czech Republic systematics 659.1 658.8:316.77 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 2, currently available 0, at library only 2 
book
Call number Location Sublocation Umiestnenie Info 310137 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only 374065 Univerzita Mateja Bela Economic reading room In-Library Use Only
Number of the records: 1