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Moderná história spoločensky zodpovedného podnikania
Title Moderná história spoločensky zodpovedného podnikania Par.title Modern history of corporate social responsibility Author info Jana Vicianová Author Hroncová Vicianová Jana 1985- (100%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Source document Jak (z)měřit společenskou odpovědnost firem? : sborník z odborné česko-slovenské konference konané dne 24. března 2010 v Olomouci. S. 144-152. - Olomouc : Moravská vysoká škola Olomouc, 2010 / Zielina Martin ; Olecká Ivana ; Jak (z)měřit společenskou odpovědnost firem? odborná česko-slovenská konference Keywords spoločenská zodpovednosť podnikov - corporate social responsibility - CSR zainteresované strany - zainteresované subjekty - stakeholderi - stakeholders CSR concepts CSR principles spoločensky zodpovedné podnikanie - socially responsible business Language Slovak Country Czech Republic Annotation The Corporate Social Responsibility (CSR) is not only management complement but is an important component of character and culture of company management. The aim of the Corporate Social Responsibility is to create the conditions of sustainable development in economic, financial, social and environmental area and to take the responsibility for it. Modern history of CSR started to write in the fiftieth years of the last century, when the ideas of responsible business were fully integrated to professional literature for managers.In the article we deal with the development of CSR definitions during the last half-century, its individual concepts (Corporate Social Responsiveness, Corporate Social Performance, Social Responsibility Investment, etc.) and current definitions that we can find in the individual documents of the European Union. Public work category AFC No. of Archival Copy 16544 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References (1) - PUBLIKAČNÁ ČINNOSŤ 
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