Number of the records: 1  

National image & competitive advantage

  1. TitleNational image & competitive advantage
    Subtitlethe theory and practice of place branding
    Author infoEugene D. Jaffe, Israel D. Nebenzahl
    Author Jaffe Eugene D.
    Co-authors Nebenzahl Israel D.
    Issue data[Kodaň] : Copenhagen Business School Press , c2006. - 237 s. : il., 23 cm
    Issue[1st ed.]
    ISBN87-630-0172-1
    NoteBibliogr. s. [207]-234. Reg.
    Additional Variant TitlesNational image and competitive advantage
    Keywords place branding   konkurenčné výhody - konkurenčná výhoda - competitive advantages   competitive advantages  
    LanguageEnglish
    CountryDenmark
    systematics 339.137
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexkni - BOOKS
    Copy count1, currently available 0, at library only 1
    Call numberLocationSublocationUmiestnenieInfo
    328335Univerzita Mateja BelaDepartment of tourismIn-Library Use Only

Number of the records: 1  

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