Number of the records: 1  

Psychologie reklamy

  1. TitlePsychologie reklamy
    Author infoJitka Vysekalová a kolektiv
    Author Vysekalová Jitka
    Issue dataPraha : Grada Publishing , 2012. - 328 s. : gr., il., tab., 25 cm
    Issue4., rozš. a aktual. vyd.
    Edition Expert
    ISBN978-80-247-4005-8
    NoteBibliografia s. 311-316. Register
    Keywords psychológia reklamy - psychology of advertising   účinnosť reklamy   neuromarketing   effeciency of advertising campaign  
    LanguageCzech
    CountryCzech Republic
    systematics 659.1:159.9
    339.138
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexkni - BOOKS
    Copy count5, currently available 2, at library only 3
    Call numberLocationSublocationUmiestnenieInfo
    333976Univerzita Mateja BelaUniversal reading roomIn-Library Use Only
    333977Univerzita Mateja BelaEconomic reading roomIn-Library Use Only
    333978Univerzita Mateja BelaDepartment of absent lending
    333979Univerzita Mateja BelaDepartment of absent lending
    368981Univerzita Mateja BelaInstitute of managerial systems (Detached department Poprad)In-Library Use Only

Number of the records: 1  

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