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Consumer value perception of luxury goods: a cross-cultural and cross-country comparison

  1. TitleConsumer value perception of luxury goods: a cross-cultural and cross-country comparison
    Document partPart 2, chapter 5
    Author infoNadine Hennings ... [et al.]
    Author Hennings Nadine (7%)
    Co-authors Wiedmann Klaus-Peter (7%)
    Klarmann Christiane (7%)
    Strehlau Suzane (7%)
    Godey Bruno (7%)
    Pederzoli Daniele (7%)
    Neulinger Agnes (7%)
    Dave Kartik (7%)
    Aiello Gaetano (7%)
    Donvito Raffaele (7%)
    Taro Koyama (7%)
    Táborecká Petrovičová Janka 1979- (7%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
    Rodríguez Santos Carmen (7%)
    Jung Jaehee (7%)
    Oh Hyunjoo (2%)
    Source documentLuxury marketing : a challenge for theory and practice. S. 77-99. - Wiesbaden : Springer Gabler, 2013
    Keywords luxury marketing   spotrebiteľské správanie - správanie spotrebiteľov - nákupné správanie - consumer behavior - consumer behaviour - shopping behaviour   spotreba - consumption   kultúrne odlišnosti - cultural differences  
    LanguageEnglish
    CountryGermany
    systematics 005
    Public work category AEC
    No. of Archival Copy27667
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexpca - PUBLIKAČNÁ ČINNOSŤ
    unrecognised

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Number of the records: 1  

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