Number of the records: 1
Marketing across cultures
Title Marketing across cultures Author info Jean-Claude Usunier, Julie Anne Lee Author Usunier Jean-Claude
Co-authors Lee Julie Anne
Issue data Harlow : Pearson Education Limited , 2013. - xviii; 478 s. : obr., 25 cm Issue 6th ed. ISBN 978-0-273-75773-3 Note Bibliografické odkazy. Register Keywords marketing medzinárodný obchod - international trade interkultúrna komunikácia - medzikultúrna komunikácia - intercultural communication medzinárodné podnikanie - international business Language English Country Great Britian systematics 339.138 316.722 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 340533 Univerzita Mateja Bela Economic reading room In-Library Use Only
Number of the records: 1