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Managing and marketing radical innovations

  1. TitleManaging and marketing radical innovations
    Subtitlemarketing new technology
    Author infoBirgitta Sandberg
    Author Sandberg Birgitta
    Issue dataAbingdon : Routledge Taylor & Francis Group , 2008. - xiv; 271 s. : gr., 23 cm
    Issue1st ed.
    Edition Routledge studies in innovation, organization and technology , 8
    ISBN978-0-415-61947-9, 0-415-61947-5
    NoteBibliografia s. 244-265. Register
    Keywords marketing   technologické inovácie - technological innovations   manažment - management  
    LanguageEnglish
    CountryGreat Britian
    systematics 339.138
    005
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexkni - BOOKS
    Copy count1, currently available 0, at library only 1
    Call numberLocationSublocationUmiestnenieInfo
    341579Univerzita Mateja BelaDepartment of public economics and regional developmentIn-Library Use Only

Number of the records: 1  

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