Number of the records: 1
Marketing strategies
Title Marketing strategies Subtitle [university textbook] Author info Jaroslav Ďaďo, Janka Táborecká-Petrovičová; rec. Elena Horská, Anna Vaňová Author Ďaďo Jaroslav 1954- (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Co-authors Táborecká Petrovičová Janka 1979- (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Another authors Horská Elena (Recenzent)
Vaňová Anna 1965- (Recenzent)
Issue data Banská Bystrica : Univerzita Mateja Bela , 2013. - 226 s. Issue 1. vyd. ISBN 978-80-557-0555-2 Keywords marketingové stratégie - marketing strategy marketingová analýza - marketing analysis zákazníci - customers Language English Country Slovak Republic systematics 339.138 Public work category ACB No. of Archival Copy 29028 Repercussion category BARTKOVÁ, Lucia - POMFFYOVÁ, Mária. Importance and function of marketing analysis of competition as a support of managerial decision-making process within competing environment. In 20th annual international conference on enterprise and competitive environment, Brno, 09th-10th March. Brno : Mendel University in Brno, 2017. ISBN 978-80-7509-499-5, pp. 48-57.
Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ 
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Number of the records: 1