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Hudba v reklamě

  1. TitleHudba v reklamě
    Subtitlea dalších oblastech marketingové komunikace
    Author infoRadim Bačuvčík
    Author Bačuvčík Radim
    Issue dataZlín : VeRBuM , 2014. - 220 s., 24 cm
    Issue1. vyd.
    ISBN978-80-87500-51-4
    NoteBibliografia s. 211-220
    Keywords hudba v reklame   marketingová komunikácia - communication in marketing - marketing communication   reklama   reklama a propagácia - advertising and promotion   music in advertising  
    LanguageCzech
    CountryCzech Republic
    systematics 659.1:78
    658.8:316.77
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexkni - BOOKS
    Copy count1, currently available 1
    Call numberLocationSublocationUmiestnenieInfo
    347259Univerzita Mateja BelaDepartment of absent lending

Number of the records: 1  

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