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Factors influencing milk consumption and purchase behavior - evidence from Slovakia

  1. TitleFactors influencing milk consumption and purchase behavior - evidence from Slovakia
    Author infoKlaudia Kurajdová, Janka Táborecká-Petrovičová, Alena Kaščáková
    Author Kurajdová Klaudia 1989- (34%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
    Co-authors Táborecká Petrovičová Janka 1979- (33%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
    Kaščáková Alena 1964- (33%) UMBEF05 - Katedra kvantitatívnych metód a informačných systémov
    Source document Procedia economics and finance : 9th international scientific conference "Business economics and management 2015 BEM 2015, October 15-16, 2015, Zvolen, Slovakia. Vol. 34 (2015), pp. 573-580. - Amsterdam : Elsevier, 2015 ; Business economics and management 2015 BEM 2015 international scientific conference
    Keywords spotrebiteľské správanie - správanie spotrebiteľov - nákupné správanie - consumer behavior - consumer behaviour - shopping behaviour   marketing   spotreba mlieka   buying behavior   milk consumption  
    LanguageEnglish
    CountryNetherlands
    systematics 331
    URLwww.elsevier.com/locate/procedia
    Public work category AFD
    No. of Archival Copy35293
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    KUBICOVÁ, Ľubica - PREDANÓCYOVÁ, Kristína - ŠEDÍK, Peter - SMUTKA, Luboš - KÁDEKOVÁ, Zdenka - KOŠIČIAROVÁ, Ingrida. Consumption trends of milk and dairy products in Slovakia and its comparison with other V4 countries. In Innovative marketing. ISSN 1814-2427, 2021, vol. 17, no. 3, pp. 56-73.
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    KRESOVA, Svetlana - GUTJAHR, Daijana - HESS, Sebastian. German consumer evaluations of milk in blind and nonblind tests. In Journal of dairy science. ISSN 0022-0302, 2022, vol. 105, no. 4, pp. 2988-3003.
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    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexpca - PUBLIKAČNÁ ČINNOSŤ
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