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Integrovaná marketingová komunikácia ako predpoklad formovania pozitívneho imidžu štátu v cestovnom ruchu
Title Integrovaná marketingová komunikácia ako predpoklad formovania pozitívneho imidžu štátu v cestovnom ruchu Author info Vanda Maráková, Ivana Šimočková Author Maráková Vanda 1976-
Co-authors Šimočková Ivana 1985-
Issue data Banská Bystrica : Vydavateľstvo Univerzity Mateja Bela - Belianum : Univerzita Mateja Bela, Ekonomická fakulta , 2015. - 209 s. : gr., obr., sch., tab., 21 cm Issue 1. vyd. Edition Studia oeconomica , 51 ISBN 978-80-557-1066-2 Note Obsah a resumé anglicky. - Bibliografia s. 170-185 Keywords cestovný ruch - turizmus - tourism marketingová komunikácia - communication in marketing - marketing communication integrovaná marketingová komunikácia - integrated marketing communication marketing cestovného ruchu - tourism marketing marketing destinácií - destination marketing Headings Geogr. Slovensko Language Slovak Country Slovak Republic systematics 338.48 338.487:658.8 338.48-4:339.138 658.8:316.77 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 35, currently available 34, at library only 1 Call number Location Sublocation Umiestnenie Info 353912 Univerzita Mateja Bela Economic reading room In-Library Use Only 353913 Univerzita Mateja Bela Department of absent lending 353914 Univerzita Mateja Bela Department of absent lending 353915 Univerzita Mateja Bela Department of absent lending 353916 Univerzita Mateja Bela Department of absent lending 353917 Univerzita Mateja Bela Department of absent lending 353918 Univerzita Mateja Bela Department of absent lending 353919 Univerzita Mateja Bela Department of absent lending 353920 Univerzita Mateja Bela Department of absent lending 353921 Univerzita Mateja Bela Department of absent lending 353922 Univerzita Mateja Bela Department of absent lending 353923 Univerzita Mateja Bela Department of absent lending 353924 Univerzita Mateja Bela Department of absent lending 353925 Univerzita Mateja Bela Department of absent lending 353926 Univerzita Mateja Bela Department of absent lending 353927 Univerzita Mateja Bela Department of absent lending 353928 Univerzita Mateja Bela Department of absent lending 353929 Univerzita Mateja Bela Department of absent lending 353930 Univerzita Mateja Bela Department of absent lending 353931 Univerzita Mateja Bela Department of absent lending 353932 Univerzita Mateja Bela Department of absent lending 353933 Univerzita Mateja Bela Department of absent lending 353934 Univerzita Mateja Bela Department of absent lending 353935 Univerzita Mateja Bela Department of absent lending 353936 Univerzita Mateja Bela Department of absent lending 353937 Univerzita Mateja Bela Department of absent lending 353938 Univerzita Mateja Bela Department of absent lending 353939 Univerzita Mateja Bela Department of absent lending 353940 Univerzita Mateja Bela Department of absent lending 353941 Univerzita Mateja Bela Department of absent lending 353942 Univerzita Mateja Bela Department of absent lending 353943 Univerzita Mateja Bela Department of absent lending 353944 Univerzita Mateja Bela Department of absent lending 353945 Univerzita Mateja Bela Department of absent lending 353946 Univerzita Mateja Bela Department of absent lending
Number of the records: 1