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The consistency of marketing performance management system in selected company
Title The consistency of marketing performance management system in selected company Author info Simona Šályová Author Budinská Simona 1992- (100%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Source document Management in theory and practice : 15th international scientific conference for Phd students and young researchers, 21st - 22nd April 2016, Bratislava. S. 228-237. - Praha : Newton college, 2016 ; Management in theory and practice medzinárodná vedecká konferencia Note Abstrakt publikovaný In: Management in theory and practice : 15th International scientific conference for Phd students and young researchers, 21st - 22nd April 2016, Bratislava. Bratislava : Vydavateľstvo Univerzity Komenského, 2016. ISBN 978-80-223-4104-2, s. 31. Keywords výkonnosť podniku - podniková výkonnosť - industrial productivity - business performance marketing Language English Country Czech Republic systematics 339.138 Public work category AFD No. of Archival Copy 37647 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ 
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