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Consumers' perception of the brand in the cause-related marketing
Title Consumers' perception of the brand in the cause-related marketing Author info Zdenka Musová, Zuzana Huliaková, Hussam Musa Author Musová Zdenka 1971- (34%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Co-authors Huliaková Zuzana 1991- (33%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Musa Hussam 1968- (33%) UMBEF04 - Katedra financií a účtovníctva
Source document Marketing identity 2016 : conference proceedings from international scientific conference "Marketing identity 2016", Smolenice, 8th - 9th November 2016, part 2 - Brands we love. Pp. 219-230. - Trnava : Univerzita Cyrila a Metoda, 2016 ; Marketing identity 2016 international scientific conference Keywords brand dobročinný marketing - cause related marketing spoločenská zodpovednosť podnikov - corporate social responsibility - CSR Language English Country Slovak Republic systematics 339.138 Public work category AFD No. of Archival Copy 40063 Repercussion category MURA, Ladislav - MARCHEVSKÁ, Martina - DUBRAVSKÁ, Mariana. Slovak retail business across panel regression model. In Marketing and management of innovations. ISSN 2218-4511, 2018, no. 4, pp. 203-211.
Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ 
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Number of the records: 1