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Study of consumer preferences of regional labeling. Slovak case study

  1. TitleStudy of consumer preferences of regional labeling. Slovak case study
    Author infoJana Jaďuďová ... [et al.]
    Author Jaďuďová Jana 1983- (50%) UMBFP04 - Katedra životného prostredia
    Co-authors Marková Iveta 1971- (25%) UMBFP04 - Katedra životného prostredia
    Hroncová Vicianová Jana 1985- (10%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
    Bohers Anna 1983- (10%) UMBFP04 - Katedra životného prostredia
    Murin Ivan 1967- (5%)
    Source document European Countryside : The Journal of Mendel University in Brno. Vol. 10, no. 3 (2018), pp. 429-441. - Warsaw : De Gruyter Open, 2018
    Keywords lokálne aktivity   regionálne výrobky - regionálne produkty - regional products   regionálna značka   spotrebiteľské správanie - správanie spotrebiteľov - nákupné správanie - consumer behavior - consumer behaviour - shopping behaviour  
    Headings Geogr. Gemer-Malohont
    LanguageEnglish
    CountryCzech Republic
    systematics 502.1
    Public work category ADM
    No. of Archival Copy43824
    Repercussion category STOKLASA, Michal. Influence of technology on regional brands in Czechia. In Engineering management in production and services. ISSN 2543-6597, 2019, vol. 11, no. 4, pp. 92-102.
    ESMENE, Shukru - LEYSHON, Michael. The role of rural heterogeneity in knowledge mobilisation and sociotechnical transitions : reflections from a study on electric vehicles as an alternative technology for Cornwall, UK. In European countryside. ISSN 1803-8417, 2019, vol. 11, no. 4, pp. 661-671.
    HITKA, Milos - STARCHON, Peter - LORINCOVA, Silvia - CAHA, Zdenek. Education as a key in career building. In Journal of business economics and management. ISSN 1611-1699, 2021, vol. 22, no. 4, pp. 1065-1083.
    MARGARISOVA, Kiara - VOKACOVA, Lucie - KURALOVA, Katerina. Marketing support for local producers. In Agrarian perspectives : 28th international scientific conference on agrarian perspectives - business scale in relation to economics. ISSN 1213-7960, 2019, pp. 152-158.
    STOKLASA, Michal - MATUŠÍNSKÁ, Kateřina. Consumer perception of regional brands in Czechia in 2021. In Scientific papers of the University of Pardubice, Series D : Faculty of economics and administration. ISSN 1211-555X, 2022, vol. 30, no. 1, pp. 1-11.
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexpca - PUBLIKAČNÁ ČINNOSŤ
    ReferencesPERIODIKÁ-Súborný záznam periodika
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Number of the records: 1  

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