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The importance of ethics in building the company´s reputation
Title The importance of ethics in building the company´s reputation Author info Zuzana Balúnová, Monika Klimentová Fobelová Author Balúnová Zuzana 1981- (40%) UMBFF11 - Katedra etiky a aplikovanej etiky
Co-authors Fobelová Monika 1988- (60%)
Source document Organizacja i zarządzanie : zeszyty naukowe Politechniki Śląskiej : IV międzynarodowa interdyscyplinarna konferencja naukowa, 27.-29.09.2018 w Wisłe, 122. Pp. 7-12. - Gliwice : Wydawnictwo Politechniki Śląskiej, 2018 / Kiepas Andrzej ; Banse Gerhard ; Fobelová Daniela 1954- ; Fobel Pavel 1953-2023 ; Zozuľak Ján ; Ciążela Helena ; Jonek-Kowalska Izabela ; Kuzior Aleksandra ; Treger Bronisław ; Wolniak Radosław ; Czajkowski Waldemar ; Szewc Tomasz ; Zozuľaková Viera ; Rozwój społeczny wobec wartości etyka - technika - społeczeństwo medzinárodná konferencia Note Abstrakt v poľskom jazyku: KLIMENTOVÁ FOBELOVÁ, Monika - BALÚNOVÁ, Zuzana. Znaczenie etyki w budowaniu reputacji firmy. In Rozwój społeczny wobec wartości : Księga streszczeń 2018 : IV międzynarodowa interdyscyplinarna konferencja naukowa. Zabrze : Katedra Stosowanych Nauk Społecznych, Wydziału Organizacji i Zarządzania, Politechniki Śląskiej, 2018. 978-83-945539-6-8, s. 63.. - Abstrakt v anglickom jazyku: KLIMENTOVÁ FOBELOVÁ, Monika - BALÚNOVÁ, Zuzana. The importance of ethics in building a reputation for companies. In Social development towards values : Book of abstracts 2018 : IV international interdisciplinary scientific conference. Zabrze : Department of Applied Social Sciences, Faculty of Organization and Management, Silesian University of Technology, 2018. 978-83-945539-6-8, s. 63. Keywords aplikovaná etika - applied ethics reputácia - reputation kredibilita etická kredibilita indikátory kredibility Language English Country Poland systematics 17 Annotation Building the credibility of different businesses and organizations is currently a complex process, but a very effective tool in practice and hard competition. They are increasingly confronted with a challenging environment in which credibility is very perceived and strategically important. Not only business entities, but also public institutions, strive for good reputation. They care about it as politicians, athletes, universities, nonprofit artists, media, but also individuals who work in public or professional relationships. Credibility is understood not only as a complementary image, but also as a value preference, a significant market prestige, a socially important function that achieves greater success, recognition, moral credibility, appreciation of organizational effort or good service. Building and understanding the importance of the credibility of social subjects also becomes an expression of stability, integrity, or firm security Public work category AFC No. of Archival Copy 43749 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ 
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Number of the records: 1