The effect of product placement on consumer behaviour

Number of the records: 1

Title	The effect of product placement on consumer behaviour
Author info	Michal Budinský, Janka Táborecká-Petrovičová
Author	Budinský Michal 1993- (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Co-authors	Táborecká Petrovičová Janka 1979- (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Source document	The 2020 IAI Book of proceedings : Education and social sciences conference, Business and economics conference, Barcelona, Spain, 10 February 2020. S. 5-20. - Skopje : International Academic Institute, 2020 ; Education and social sciences conference, Business and economics conference vedecká konferencia
Keywords	produkty - products umiestnenie - location imidž značky - brand image zákaznícke správanie
Form. Descr.	príspevky v zborníku - proceedings papers
Language	English
Country	Spain
Public work category	AFC
No. of Archival Copy	47868
Catal.org.	BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
Database	xpca - PUBLIKAČNÁ ČINNOSŤ

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Number of the records: 1