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The handbook of marketing research

  1. TitleThe handbook of marketing research
    Subtitleuses, misues, and future advances
    Author infoedited by Rajiv Grover, Marco Vriens
    Another authors Grover Rajiv (Editor)
    Vriens Marco (Editor)
    Issue dataThousand Oaks, California : Sage Publications , 2006. - xi, 705 s. : il., tab., 27 cm
    ISBN978-1-4129-0997-6
    NoteBibliografické odkazy. Registre
    Keywords marketingový výskum - výskum trhu - marketing research - market research   marketing  
    Form. Descr.príručky - handbooks
    LanguageEnglish
    CountryUnited States of America
    systematics 658.8:005.52
    658.8
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexkni - BOOKS
    Copy count1, currently available 0, at library only 1
    Call numberLocationSublocationUmiestnenieInfo
    379333Univerzita Mateja BelaDepartment of economicsIn-Library Use Only

Number of the records: 1  

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