Number of the records: 1
Cause-related marketing
Title Cause-related marketing Subtitle case studies from a global perspectives Author info M. Mercedes Galan-Ladero, Clementina Galetra-Casquet, Helena M. Alves editors Another authors Galan-Ladero M. Mercedes (Editor)
Galetra-Casquet Clementina (Editor)
Alves Helena M. (Editor)
Issue data Cham : Springer Nature Switzerland AG , 2021. - xxiv, 435 s. : il., tab., 24 cm Edition Classroom companion: business , 2662-2866 ISBN 978-3-030-65454-2 Note Bibliografické odkazy Keywords marketing sociálny marketing - social marketing spoločenská zodpovednosť podnikov - corporate social responsibility - CSR etika podnikania - podniková etika - podnikateľská etika - business ethics dobročinný marketing - cause related marketing Form. Descr. kolektívne monografie - collective monographies Language English Country Switzerland systematics 658.8 658.8:364 005.35 17:658 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 383295 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only
Number of the records: 1