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Mezinárodní marketing

  1. TitleMezinárodní marketing
    Subtitle[strategické trendy a příklady z praxe]
    Author infoHana Machková, Martin Machek
    Author Machková Hana
    Co-authors Machek Martin
    Issue dataPraha : Grada , 2021. - 208 s. : il., mp., tab., 24 cm
    Issue5. vyd.
    Edition Expert
    ISBN978-80-271-3006-1
    NoteBibliografia. Bibliografické odkazy. Register
    Keywords medzinárodný marketing - international marketing   medzinárodné trhy - international markets   marketingová komunikácia - communication in marketing - marketing communication   strategické plánovanie - strategic planning  
    Form. Descr.učebnice - textbooks
    LanguageCzech
    CountryCzech Republic
    systematics 658.8-027.543
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexkni - BOOKS
    Copy count3, currently available 0, at library only 2
    Call numberLocationSublocationUmiestnenieInfo
    387090Univerzita Mateja BelaDepartment of corporate economics and managementIn-Library Use Only
    388384Univerzita Mateja BelaEconomic reading roomIn-Library Use Only
    388385Univerzita Mateja BelaDepartment of absent lendingvypož. (until 13.12.2024)
    Mezinárodní marketing

Number of the records: 1  

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