Number of the records: 1
Digital transformation of city branding: comparison of the role of digital communication in branding of selected cities in Europe and Slovakia
Title Digital transformation of city branding: comparison of the role of digital communication in branding of selected cities in Europe and Slovakia Document part Chapter 8 Author info Darina Rojíková ... [et al.] Author Rojíková Darina 1994- (25%) UMBEF15 - Katedra verejnej ekonomiky a regionálneho rozvoja
Co-authors Borseková Kamila 1984- (25%) UMBEF16 - Výskumné a inovačné centrum
Vaňová Anna 1965- (25%) UMBEF15 - Katedra verejnej ekonomiky a regionálneho rozvoja
Vitálišová Katarína 1985- (25%) UMBEF15 - Katedra verejnej ekonomiky a regionálneho rozvoja
Source document Smart cities and digital transformation : empowering communities, limitless innovation, sustainable development and the next generation. Pp. 159-180. - Bingley : Emerald Group Publishing, 2023 Keywords digitálna transformácia - digital transformation marketingová komunikácia - communication in marketing - marketing communication značka mesta Headings Geogr. Európa Slovensko Form. Descr. kapitoly v knihe - book chapters Language English Country Great Britian URL Link na plný text Public work category ABC No. of Archival Copy 53739 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ article
Number of the records: 1