Number of the records: 1
Introduction to Advertising and Promotion
Title Introduction to Advertising and Promotion Subtitle An Integrated Marketing Communications Perspective Author info George E. Belch, Michael A. Belch Author Belch George E.
Co-authors Belch Michael A.
Issue data Homewood : IRWIN , 1993. - 836 s. Issue 2nd ed. ISBN 0-256-10516-2 Keywords propagácia reklama marketing komunikácia - communication Language English Country United States of America systematics 659.1=111 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 222006 Univerzita Mateja Bela Department of psychology In-Library Use Only
Number of the records: 1