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Advertising literacy for young audiences in the digital age
Title Advertising literacy for young audiences in the digital age Subtitle a critical attitude to embedded formats Author info Beatriz Feijoo, Erika Fernández Gómez, editors Another authors Feijoo Beatriz (Editor)
Fernández Gómez Erika (Editor)
Issue data Cham : Springer Nature Switzerland AG , 2024. - xii, 168 s., 24 cm ISBN 978-3-031-55735-4 Note Bibliografické odkazy. Register Keywords gramotnosť - literacy reklama a propagácia - advertising and promotion digitálna doba - digital age mládež - mladí ľudia - youth - young adults sociálne médiá - social media Form. Descr. kolektívne monografie - collective monographies Language English Country Switzerland systematics 37.014.22 659.1 004-027.22 316.346.32-053.6 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 395820 Univerzita Mateja Bela Reading room of education In-Library Use Only 
Number of the records: 1